What is a Communication Strategy?
How's it going?
I'd like to ask your opinion on such a notion as "Communication Strategy".
I've researched the meaning of that term on internet, but I found different, rather elusive and fuzzy definitions there. So, my preference for clarity has remained unsatisfied. :(
The term "Communication Strategy" sounds good and promising with regard to some important advantages, but I'm afraid we wouldn't be able to benefit of them, untill we clarify neatly what such kind of strategy is about and how it should be developed. So, I invite anyone who is interested to find some specific answers for the following questions:
=> What actually is a Communication Strategy?
=> Apart from being used by organizations, could it be used by individuals?
=> When it is needed and what pragmatic advantages does it offer?
=> How should a genuine Communication Strategy be developed?
There won't be wrong answers, so any ideas are welcomed. Please, feel free in expressing your opinions.